Holcomb Bridge Middle School is a Title 1 School that was faced with an attendance problem. Upon learning of one way the school was trying to address chronic absenteeism, Rotary Club of North Fulton provided a set of $10 gift cards that school counselors could use as a reward for improved attendance to select students. The baseline chronically absent was at 20% for the 2022/23 school year. After the implementation of attendance improvement protocols, including these $10 gift cards incentives, the chronically absent percentage dropped to 12% for semester 1!